Laser Works Hub 

Here’s how I led Laser Works to success through the right blend of organic growth and paid performance.

Major Milestone
Over $150,000 in profit

Industry
E-Commerce

Year
Aug 2024 - July 2025

Client
Terrence Holder 

Problem

Laserworks Hub is a digital-product brand offering wooden cutting design files that empower anyone, beginner or expert to create stunning wood art.
They launched sales in July 2023, generated $8,000, and needed a strategy to scale consistently without relying on guesswork.

My Approach

The plan was straightforward: stay consistent, stay aggressive, and build the right blend of organic growth and paid performance.

I focused entirely on four revenue-driving channels:

  • Website Optimization & Offers

  • Meta Ads

  • Social Media Marketing

  • Email Marketing

This allowed us to remove distractions and double down on what actually moves the needle.

Website Optimization & Offers

We were seeing strong traffic but weak conversions, so I optimized the Shopify website (built with Gem Pages) to build more trust and reduce friction.

I added:

  • Stronger trust signals

  • High-impact testimonials

  • Cleaner product displays

  • Strategic bundles to increase average order value

  • A more intuitive, simplified buying flow

These changes helped turn browsing customers into buying customers, improving the overall conversion rate.

Meta Ads

Instead of running broad, unfocused campaigns which never work well for niche digital products, I built a refined ABO scaling campaign targeting only the markets with proven buying intent:
US, Australia, UK, and France.

I layered audiences using interests, behavior, and keyword clusters directly tied to woodwork, DIY crafting, laser cutting, and design templates.

To stand out, I created:

  • Scroll-stopping hooks

  • Clear problem–solution angles

  • Strong value propositions

  • Clean creatives that communicate instantly

The goal was to maintain a healthy ROI by speaking directly to high-intent buyers rather than casting a wide net.

Social Media Marketing

Given our demographic, creatives and hobbyists typically aged 35+, Facebook was the primary platform that made sense.

So I focused our entire social strategy there.

We ran engagement ads first to warm up audiences, expand the community, and create a high-trust environment before pushing conversion ads. This approach helped us grow the Facebook page to over 21,000 followers, building a strong and highly responsive community around the brand.

Email Marketing

With Klaviyo, it became clear we were missing out on revenue simply by not nurturing leads.
I introduced a complete email structure:

  • Two campaigns per week

  • Automated flows for abandoned carts, browse abandonment, upsells, and post-purchase

  • Retargeting sequences to catch customers who dropped off

  • Educational and value-based content to build brand loyalty

Email quickly became a significant contributor to performance, driving over 12% of total revenue in July all from automations and consistent communication.