I’ll be honest, I believe building a niche faceless social media page is one of the easiest and most effective ways to grow online when you stay disciplined and consistent.

There are many football pages out there, but a dedicated goalkeeping page wasn’t common. That made it a great opportunity to build something different and valuable.

To scale the page, we focused on a simple but committed structure:

• Maintain a solid balance of educational and relatable content

• Post at least 6 times a day

• Share trending topics and goalkeeping news as early as possible

• Collaborate with other sports pages to reach new audiences

• Build a strong content bank and calendar on Notion to stay organised

The goal was to show up every day, stay consistent, and create a page goalkeepers could genuinely connect with.

Over time, that discipline helped grow the platform into a large and engaged community of fans and players who love goalkeeping content.